The California Consumer Privacy Act, better known as CCPA, is a comprehensive data privacy law that provides consumers in California with certain rights and protections regarding the collection, use, and sharing of their personal information by businesses. The CCPA, aims to enhance consumer privacy rights and regulate the collection, use, and sharing of personal information by businesses operating in California.
The CCPA grants California residents certain rights over their personal information, including:
- Right to know: Consumers have the right to know what personal information is being collected about them and how it will be used.
- Right to delete: Consumers can request the deletion of their personal information held by businesses.
- Right to opt-out: Clients should opt out of selling their personal information to third parties.
- Right to non-discrimination: Enterprises are prohibited from discriminating against the private rights of consumers, such as denying them goods or services, charging different prices, or providing various quality services.
Under the CCPA, covered businesses must provide clear and conspicuous privacy notices to consumers, disclosing the categories of personal information collected, the purposes of asking for that information, and the categories of third parties with whom the information is shared. Businesses must implement processes to respond to consumer requests regarding their data.
The CCPA applies to businesses that meet specific criteria, including those that have annual gross revenue over a certain threshold, handle large amounts of consumer personal information, or engage in the buying, selling, or sharing of personal information of California residents. It is important to note that the CCPA has undergone amendments and refinements since its initial passage, so it is advisable to consult with your lawyer to understand the current requirements and implications of the law.